As you may have realized, nowadays social media has become not just a primary part of a digital life style, but also a favorite marketing channel for almost any kind of businesses.
Social media is truly a perfect medium for building network – which is part of the primary elements in marketing strategy. Here I would share the very basic tips of how to grow your followers and get more engagements for your social posts:
GENERAL TIPS
- Complete your profile, so people will get some ideas about who you are and what you are interested in
- Add Header photo with interesting image/photo
- Add social media link button on your blog/website
- Connect with people in the same niche or with similar interests with you. Connect (Follow) as many as you can, expecting some of them will follow you back
- Follow back those who follow you
- Actively Post, Tweet and Retweet (deliver good content)
- Use pictures, videos to make your post more interesting
- Create your own memes and share them
- Use social media tools to manage your social network activities, e.g: BuzzSumo (to analyze which topics are being hot and trending in your niche)
TWITTER TIPS
- Search certain keyword / hashtags to find people with same interest to you. Follow famous people with big number of followers
- Follow Influencers (people who are getting numerous retweets for their tweets)
- Use appropriate hashtag, since this can increase your post exposure
- DM (direct message) your new followers with welcome message. You can automate this using free tool like: statusbrew.com
- Some useful Twitter tools:
- Nuzzel : to analyze what content your followers are sharing. This will give you some ideas about appropriate topics to share
- Buffer : to schedule your tweets
- Hastagify.me: to analyze the popular hashtags
- Socialoomph: to schedule tweets, track and monitor specific keywords, URL click, @Mentions, and Retweets
FACEBOOK TIPS
- Manage a Facebook business page. You can use this page to post articles, business updates, and interact with your Page fans.
- If you don’t have one, you can create it from here
- Add a call-to-action (CTA) button to your FB Page to drive more engagements
- Post simple questions which are still relevant to your niche, to increase more engagements to your posts and get more Likes
- Use your FB to build your opt-in list, by offering bonus or other FREE quality stuff to your fans (by requesting their email address for delivering the stuff)
- Check if you can find interesting posts from your fan and don’t hesitate to share them. Show that you care and make them feel valued